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Diversify farming towards plant-based agriculture

This petition was launched on 4th November 2020 and calls on the new government to offer advice and support to farmers wanting to diversify towards plant-based agriculture. Currently many farmers may feel trapped in their current circumstances and cannot see a way towards diversification and making a transition towards growing plants. We want to see government think tanks and grants towards increasing our horticultural industry. We are lucky to have a wealth of knowledge in the horticultural sector and exports are rising every year, last year topping $8 billion.

Arable land is an underused resource in New Zealand, with just one tenth of it in horticultural production. We are not currently on track to meet our international climate commitments and with 49% of our carbon emissions due to the agricultural sector, this is the part that must change and will yield the biggest and quickest results. With less than 10 years for the world to act on climate change, we cannot let this opportunity pass us by. We have to reduce our methane emissions as soon as possible.

“Our farmers are being sold a lie that New Zealand will provide high quality meat and dairy for the world,” says spokesperson Claire Insley, “We want to see them being encouraged to do their part for the future of our planet and New Zealand's sustainability. The Covid crisis has taught us many things over the past year and has seen a rising boom in plant-based products as people become more wary of the dangers of eating meat and dairy. Our planet cannot continue to support large numbers of meat eaters and that fact combined with the new cell technologies will lead to the death of large scale animal agriculture”

Not only our economy but our health is also at risk, if we do not start to make those changes now. According to an Otago University paper, a wholefoods plant diet could bring carbon emissions savings of up to 42%, confer a population gain of up to 1.5 million quality-adjusted life-years, and save our health care system up to $20 billion. A plant-based diet reduces your risk of ischaemic heart disease, bowel cancer, Crohn’s disease, irritable bowel syndrome, Type 2 diabetes, osteoporosis, hypertension and inflammatory arthritis.

We can no longer continue business as usual, the global population is growing too large to support the number of animals that are being farmed. We have already lost 60% of the global wildlife due to habitat loss, biodiversity is plummeting, the Amazon rainforest is close to switching to a savannah landscape, all due to animal agriculture and mono cropping.We must restore the natural balance of our world while there is still time. Growing plants for humans to eat is the biggest change that is in our control. It takes far less resources to produce plants for humans to eat and causes far less pollution.

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diversify farmin

The petition wording is:

For the good of our health, our economy, our waterways, our land use, our ecosystems, our biodiversity and to reduce our greenhouse gas emissions we are asking for government direction, funding and support to encourage animal-based farmers to future proof and diversify their farming and start to transition towards plant-based agriculture or rewilding their land for carbon sequestration.

Why is this important?

Supporting our farmers to diversify into cropping and horticulture is going to be good for everyone, as well as good for the planet. What is needed are financial incentives, retraining opportunities and help in finding the right crop to grow on the land.

Many of our businesses would love to be 100% Kiwi sourced, but due to being unable to buy the required plant proteins in enough quantity here in NZ, they are sourcing abroad. Kiwi farmers don't want to be left behind in the global market. The export potential for our horticulture products is huge too. We have everything to gain by transitioning to a plant-based economy.

According to an Otago University paper a wholefoods plant diet could bring carbon emissions savings of up to 42%, confer a population gain of up to 1.5 million quality-adjusted life-years, and save our health care system up to $20 billion.

The nation's health and wellbeing depend on our ability to be sustainable and self-sufficient, but our farmers can only do the right thing if they are supported to do so. Government funded think tanks could help an individual farmer choose the best crop(s) for their land, work out how much land can be used for horticultural purposes and help direct a timeline for transition.

Let's make this really easy.

Our Green Protein Report provides suggestions for how we can reduce emissions, detailed reasons why this needs to happen and the benefits to our society by doing so. Copies are available on request and a PDF is available for download here:


This petition is supported by Better Futures Forum, Evidence Based Eating, Greenpeace, the New Zealand Vegetarian Society and the Vegan Society Aotearoa