Founded in 2017, YULIP features 100% non-toxic and all natural lipsticks. Founder Hyesung Won wanted to create a lipstick that is not harmful to both moms and daughters. Inspired by her daughter, Hyesung wanted to incorporate her daughter’s name ‘YUL’ into the brand. YUL also means ‘rhythm’ when translated into Chinese characters. As a result, YULIP strives to become a brand that makes your lips sing.